More Followers vs. Strategic Followers

More Followers vs. Strategic Followers

Most people or businesses, when asked what their social media goals are, would say, “to get more followers.”  Have you heard the phrase, “if you try to market to everyone you’ll end up marketing to no one?”  Collecting more followers without understanding who you’re attracting is not the key to social media marketing success.  Having a higher number of followers means nothing to your business if they aren’t the ones who are purchasing your product, engaging in your content or resonating with your brand in some way...

Branding Win | Serra

Branding Win | Serra

As humans in 2018, we are all bombarded with hundreds of brands every single day.  These brands all have unique and deeply honed brand strategies, whether you notice it or not.  Which are the ones that grab your attention?  I'm launching a series of brand highlights here in Portland or elsewhere, where I feature a brand I've come across that actually grabbed me.  I'm excited when a brand is able to make me stop and admire something they're doing, so I'm down to give them a little celebration here on my blog.

My biggest obstacle

My biggest obstacle

Social media return on investment is quantifiable in a much different way than traditional marketing channels are.  How do you tell someone, "you need me, and you should pay me" when you can't measurably say you will bring in x dollar amount.  Building brand awareness and engagement is in fact measurable, but uniquely so...