I'm KELSEY CHANCE
a good human.
I've always been creating. From craft projects that explode all over the house to honing my professional design skills at the Art Institute of Seattle, creating has always been "it" for me.
I am a full service creative agency with the firm belief that the key to a successful online presence is cohesiveness and understanding your viewer. From branding that really grabs people to imagery that gives viewers the urge to hit the like button, I’m on it. I love this stuff.
After branding and helping launch a boutique inn and vineyard in the Willamette Valley, then diving into wine marketing in general, I landed a corporate marketing job in-house for a massive food company. Learning what it takes to build from the ground up and then moving into the fast-paced and high-budget corporate world has made me appreciative of the versatility needed in this wild world of marketing.
I am thrilled by good branding. The nimbleness that smaller companies have in pushing and redefining their brand is so fun. Some of my favorite brands that exist in the digital sphere are Madewell, Tea Bar, and Connected Goods. I’m constantly gobbling up digital trends and am deeply passionate about staying on trend always.
Social media is the future of marketing and understanding the strategy of using the content you have maximized for each channel you tap into is tricky. I get it! While social media platforms continue to run on algorithms that are selectively rewarding accounts with high levels of engagement, all of us are left to try and navigate that for our own businesses. That means now more than ever, your online presence needs to be properly targeted, full of interesting and engaging content and consistently managed and maintained. Very few companies find that they're able to keep up with these dynamic and ever-changing algorithms, content trends and online community management strategies. Gone are the days that you can have your receptionist run your company’s social media pages. That's where I come in. I’ve been managing social media accounts and creating content for companies since 2015 and have worked with small sole-proprietors all the way up to Fortune 500 companies. I also started an instagram account for my dog one time on a whim and ended up with 13k followers in 6 months. I don’t know, it just seemed fun.
I also offer full photography services and creative direction of product or lifestyle shoots to boost your brand aesthetic and keep your content fresh and on trend. I’ve worked as a wedding and event photographer as well as an in-studio portrait photographer for years. Check out my photography page for more info on my shooting style and aesthetic.
I started Good Chance Creative in an effort to combine all of my experiences in the design, social media, photography and digital marketing worlds. These are the things I love the most, so why not offer them as a combined service?
I can assist in post production and copywriting by dialing in your brand voice and keeping your digital presence authentic, engaging and targeted. I'll consult on brand aesthetic, voice, create style guides for color palette continuity and typography rules. I'll examine your target market and goal audience while creating digital marketing campaigns that capture exactly who you're seeking. I can give you comprehensive data analytics on how your posts are performing and ways we can work together to improve your numbers. No matter your marketing goals, whether it's driving traffic to your location, selling a product, building your brand awareness, or just creating an engaging following, I can assist or fully manage. Want to run away and hide and let me do it all for you? I'm DOWN!
Let's do some good stuff. All businesses have different marketing needs, and I can tailor to you. Contact me to see how I can help leverage your brand's good :)